My CV

Renowned for my meticulous approach and creative thinking, I have 15 years experience in crafting and executing effective marketing strategies that drive revenue growth, enhance brand visibility and build customer loyalty.

I excel in leading and supporting marketing teams to achieve outstanding results, leveraging my in-depth understanding of market dynamics and consumer behaviour. I am passionate about nurturing team growth and fulfilment while collaborating closely with revenue management and external suppiers to drive business success.

After a decade of freelancing in Dubai, I am now eager to pursue a full-time role where I can further leverage my extensive experience and expertise to drive growth while embracing new challenges and opportunities.

• Evolved the overall marketing strategy at EPIC Hospitality Group which led to a 103% increase in organic website traffic, 32% increase in email marketing open rates and over 350% increase in social media engagement, driving business growth within 6 months.
• Generated comprehensive management reports across diverse roles, utilising sophisticated marketing data to equip senior management with insights for informed decision-making and strategic planning.
• Developed award-winning event concepts at Mason’s Liverpool, leading to a substantial increase in brand awareness and 40% growth in bookings – driving revenue from £1.1m per year to over £1.6m.
• Collaborated with revenue management at EPIC to implement innovative strategies to increase upselling by over 30% between accommodation and F&B offerings, driving an extra £500,000 circa revenue per year.• Managed a £60,000 monthly marketing budget at EPIC Hospitality Group whilst leading the marketing team of five and overseeing strategic partnerships with PR agencies, content creations, influencers, SaaS providers etc.• Devised and implemented strategic marketing campaigns for various hospitality brands around the world, including Dubai, Bali, Ibiza & UK.

During my career, I have worked with major brands around the world in a variety of sectors including:

Marketing Consultant – The Wright Group

Nov 2019- July 2024

A leading hospitality marketing agency based in Dubai.

• Collaborated with the team on a variety of marketing campaigns for hospitality projects in the UAE to drive revenue for F&B outlets and raise hotel brand awareness.
• Devised a bespoke innovative system to enhance guest data acquisition and upsell F&B offerings, leading to more effective marketing campaigns, increasing revenue and customer loyalty.
• Strategically managed all aspects of digital marketing campaigns including website evolution, search rankings, social media and email marketing.
• Assisted in the creation of various marketing collateral including brand packs, websites, social media artwork, email campaigns and presentations.

Marketing Director – Mason’s Liverpool

Nov 2021- March 2024

A popular restaurant & bar hosting Liverpools’s #1 lively dining concepts.

• Planned and executed the full marketing strategy for the coming months, ensuring all deadlines were met, whilst implementing strategies to track marketing performance to develop the marketing strategy accordingly.
• Devised creative ideas to evolve marketing campaigns, improve event concepts, drive customer engagement, and improve guest experience – resulting in a 40% increase in bookings.
• Executed email marketing & social media campaigns, website updates and designed all marketing collateral.
• Managed external suppliers including videographers, photographers, printers, influencers & PR companies.

Marketing Director – EPIC Hospitality Group

Nov 2021- Feb 2023

A multi-property hotel chain in Liverpool featuring five F&B venues.

• Shaped and managed the overall marketing strategy across multiple hotels and F&B outlets while identifying opportunities to grow the business – inspiring the business to open further venues.
• Led the wider marketing team to drive business growth by 30%, ensuring all deadlines were met, alongside managing all marketing supplier relationships.
• Implemented a suite of tracking tools which enabled me to effectively create a monthly marketing report, highlighting several KPIs to support strategic planning with fellow directors.
• Implemented bespoke systems to revolutionise the guest journey, streamlining and enhancing automated guest communications which led to a 30% increase in upselling as well as a circa 400% increase in guest data acquisition.
• Ensured all marketing collateral adhered to brand guidelines including the website, email marketing campaigns, social media content, digital ad campaigns and printed media.

Marketing Consultant – Web Alchemy

Apr 2017 – Nov 2021

Freelance marketing for clients in a variety of sectors across the world.

• Shaped and managed the overall marketing strategy across multiple hotels and F&B outlets while identifying opportunities to grow the business – inspiring the business to open further venues.
• Led the wider marketing team to drive business growth by 30%, ensuring all deadlines were met, alongside managing all marketing supplier relationships.
• Implemented a suite of tracking tools which enabled me to effectively create a monthly marketing report, highlighting several KPIs to support strategic planning with fellow directors.
• Implemented bespoke systems to revolutionise the guest journey, streamlining and enhancing automated guest communications which led to a 30% increase in upselling as well as a circa 400% increase in guest data acquisition.
• Ensured all marketing collateral adhered to brand guidelines including the website, email marketing campaigns, social media content, digital ad campaigns and printed media.

• Soft Skills – Business Development, Lead Generation, Leadership, Project Management, Public Speaking.
• Technical Skills – Hubspot, Mailchimp, Airship, SEMRush, CrazyEgg, Adobe Photoshop, Canva, Google Analytics, Google Search Console, Word, Excel, PowerPoint, HTML, CSS.