Masons Liverpool
I spearheaded the marketing for the launch of Mason’s, a new lively-dining concept in Liverpool. Working alongside the branding agency, social media, ops team and PR agency – I managed all aspects of the marketing campaign inculding the website, SEO, email marketing, social strategy, paid ads and artwork.
Event Concepts, Video & Photography Direction
I created and implemented 4 different event concepts across the Mason’s Playbill. This included an elevated brunch concept, a lively-dining Saturday dinner show and a laid-back Sunday concept.
Website Design
I designed and built the Masons website – from setting up a holiding page with signup and booking forms to align with pre-launch PR campaigns which followed by a full website closer to venue launch.
I took leadership of all elements of creating exposure and driving traffic – including continiously optimising the site from an SEO perspective, including Google My Business, as well as implementing ways
I was constantly evolving the website as the venue grew in popularity, addional offerings and events came into play and as additional marketing collatoral was caputred.
The website includes a custom event and advert content types to create a slicker User Experience and help drive booking conversion rates.
On top of using Google Analytics, CrazyEgg and SEMRush to track and optimise User Experience, I also created a bespoke method to track sources of bookings (Facebook, Instagram, Email, Search, Recommendation etc) to determine which sources were most effective.
Email Marketing
Email campaigns included
Artwork Design
I also oversaw the design of key event artwork including animated versions of each artwork to be incorporated into promotional videos as well as story teasers and social media to drive more bookings.
I also systemised the print management and delegated the process to junior marketers and ops management accordingly.
Social Media Direction
Post & story strategy, creating viral video ideas, Instagram, Tiktok & Facebook Ad Managment.
